{"id":28570,"date":"2025-08-27T15:23:20","date_gmt":"2025-08-27T12:23:20","guid":{"rendered":"https:\/\/www.johannagullichsen.com\/?page_id=28570"},"modified":"2025-09-15T11:23:22","modified_gmt":"2025-09-15T08:23:22","slug":"the-sound-of-johanna-gullichsen","status":"publish","type":"page","link":"https:\/\/www.johannagullichsen.com\/sv\/the-sound-of-johanna-gullichsen\/","title":{"rendered":"The sound of Johanna Gullichsen"},"content":{"rendered":"<h2><\/h2>\n<p><a href=\"https:\/\/www.johannagullichsen.com\/wp-content\/uploads\/2025\/08\/The-Sound-of-Johanna-Gullichsen-Joel-Matti-1920x1280-shop.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-28530 size-full\" src=\"https:\/\/www.johannagullichsen.com\/wp-content\/uploads\/2025\/08\/The-Sound-of-Johanna-Gullichsen-Joel-Matti-1920x1280-shop.png\" alt=\"\" width=\"1920\" height=\"1280\" srcset=\"https:\/\/www.johannagullichsen.com\/wp-content\/uploads\/2025\/08\/The-Sound-of-Johanna-Gullichsen-Joel-Matti-1920x1280-shop.png 1920w, https:\/\/www.johannagullichsen.com\/wp-content\/uploads\/2025\/08\/The-Sound-of-Johanna-Gullichsen-Joel-Matti-1920x1280-shop-300x200.png 300w, https:\/\/www.johannagullichsen.com\/wp-content\/uploads\/2025\/08\/The-Sound-of-Johanna-Gullichsen-Joel-Matti-1920x1280-shop-1024x683.png 1024w, https:\/\/www.johannagullichsen.com\/wp-content\/uploads\/2025\/08\/The-Sound-of-Johanna-Gullichsen-Joel-Matti-1920x1280-shop-768x512.png 768w, https:\/\/www.johannagullichsen.com\/wp-content\/uploads\/2025\/08\/The-Sound-of-Johanna-Gullichsen-Joel-Matti-1920x1280-shop-1536x1024.png 1536w, https:\/\/www.johannagullichsen.com\/wp-content\/uploads\/2025\/08\/The-Sound-of-Johanna-Gullichsen-Joel-Matti-1920x1280-shop-1260x840.png 1260w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n<h3><span class=\"s1\">Johanna Gullichsens unika ljudv\u00e4rld<\/span><\/h3>\n<p><span class=\"s1\">Johanna Gullichsens klassiska m\u00f6nster \u00e4r allm\u00e4nt k\u00e4nda och m\u00e5nga \u00e4r bekanta med tygens k\u00e4nsla. Men hur l\u00e5ter Johanna Gullichsens unika ljudv\u00e4rld? F\u00f6r att svara p\u00e5 denna fr\u00e5ga utvecklade Joel Hyp\u00e9n och Matti Nives ett unikt ljudlandskap f\u00f6r Johanna Gullichsen, d\u00e4r autentiska ljud och talade element kombineras med komponerad musik.<\/span><\/p>\n<h3><span class=\"s1\">Joel Hyp\u00e9n och Matti Nives skapar Johanna Gullichsens ljudlandskap<\/span><\/h3>\n<p><span class=\"s1\">Den ursprungliga id\u00e9n var att sammanst\u00e4lla spellistor som matchade varum\u00e4rkets estetik. Men detta koncept utvecklades snabbt till n\u00e5got mer ambiti\u00f6st: skapandet av ett holistiskt ljudlandskap som f\u00f6rkroppsligar varum\u00e4rkets anda p\u00e5 ett djupare plan. Joel Hyp\u00e9n och Matti Nives \u2013 tv\u00e5 m\u00e5ngsidiga musikproffs k\u00e4nda f\u00f6r sin kreativa h\u00e5llning till ljud \u2013 tog entusiastiskt emot denna vision.<\/span><\/p>\n<p><span class=\"s1\">Hyp\u00e9n och Nives tr\u00e4ffades ursprungligen genom DJ-verksamhet. Drivna av en gemensam nyfikenhet och passion f\u00f6r uppt\u00e4ckter har de inspirerat varandra i n\u00e4stan tv\u00e5 decennier. Efter en l\u00e5ng paus \u00e5terf\u00f6renades de f\u00f6r detta projekt.<\/span><\/p>\n<p><span class=\"s1\">Matti Nives \u00e4r konstn\u00e4rlig ledare f\u00f6r det internationellt ansedda, i Helsingfors baserade, programbolaget We Jazz. Han \u00e4r ocks\u00e5 skivproducent, grafisk formgivare och musikkurator, och hans uppt\u00e4ckter kan h\u00f6ras p\u00e5 Odysseus Festivalen och i Radio Helsinki. Joel Hyp\u00e9n \u00e4r en prisbel\u00f6nt ljuddesigner och komposit\u00f6r, k\u00e4nd f\u00f6r att ha skapat inneh\u00e5ll f\u00f6r brand som Marimekko och Vogue. Hans soloprojekt, Neon Stripes, producerar elektronisk musik, och hans debutalbum \u00e4r planerat att sl\u00e4ppas vintern 2026.<\/span><\/p>\n<p>F\u00f6r att lyssna p\u00e5 musik, v\u00e4nligen <a href=\"javascript:Cookiebot.renew()\">acceptera cookies<\/a> eller bes\u00f6k <a href=\"https:\/\/soundcloud.com\/johanna-gullichsen-69669337\/sets\/the-sound-of-johanna\">SoundCloud.<\/a><\/p>\n<p><iframe loading=\"lazy\" title=\"The Sound of Johanna Gullichsen by Johanna Gullichsen\" width=\"500\" height=\"450\" scrolling=\"no\" frameborder=\"no\" src=\"https:\/\/w.soundcloud.com\/player\/?visual=true&#038;url=https%3A%2F%2Fapi.soundcloud.com%2Fplaylists%2F2073068799&#038;show_artwork=true&#038;maxheight=750&#038;maxwidth=500\"><\/iframe><\/p>\n<h3><span class=\"s1\">Processen<\/span><\/h3>\n<p><span class=\"s1\">Nives b\u00f6rjade med att utforma ett koncept f\u00f6r att visa upp Johanna Gullichsens arbete genom ljud, med fokus p\u00e5 designen och de olika produktionsfaserna. Nives och Hyp\u00e9n b\u00f6rjade med att spela in ljud i v\u00e4veriet, av symaskiner,\u00a0 av v\u00e4vstolen och i butiksmilj\u00f6n. Hyp\u00e9n komponerade sedan fem musikstycken baserade p\u00e5 samplingar fr\u00e5n dessa inspelningar. \u201dVi ville koppla samman textildesignen och produktionsfaserna med musikaliska och rytmiska element. I slutresultatet kan man h\u00f6ra de olika faserna i Gullichsens arbete \u2013 fr\u00e5n skiss till v\u00e4vning \u2013 uttryckt i musikalisk form\u201d, f\u00f6rklarar duon.<\/span><\/p>\n<p><span class=\"s1\">F\u00e4ltinspelningarna sammanst\u00e4lldes till ett timsl\u00e5ngt ljudlandskap som l\u00e5ter lyssnarna f\u00f6rdjupa sig helt i Johanna Gullichsens v\u00e4rld.<\/span><\/p>\n<p>F\u00f6r att lyssna p\u00e5 soundscape, v\u00e4nligen <a href=\"javascript:Cookiebot.renew()\">acceptera cookies<\/a> eller bes\u00f6k <a href=\"https:\/\/soundcloud.com\/johanna-gullichsen-69669337\/the-sound-of-johanna-gullichsen-soundscape-60-min\">SoundCloud.<\/a><\/p>\n<p><iframe loading=\"lazy\" title=\"Soundscape 60 min by Johanna Gullichsen\" width=\"500\" height=\"400\" scrolling=\"no\" frameborder=\"no\" src=\"https:\/\/w.soundcloud.com\/player\/?visual=true&#038;url=https%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F2163950382&#038;show_artwork=true&#038;maxheight=750&#038;maxwidth=500\"><\/iframe><\/p>\n<p><span class=\"s1\">Genom att utforska produktionskedjan kunde musikerna f\u00e5 en djupare f\u00f6rst\u00e5else f\u00f6r Johanna Gullichsens design. \u201dF\u00f6r att lyfta fram brandets vision ville vi ber\u00e4tta om hantverket och inf\u00f6rliva konkreta element fr\u00e5n Gullichsens dagliga arbete. Kompositionen fick utvecklas naturligt, fr\u00e5n det ursprungliga konceptet till ljudinsamlingen, och sedan till redigeringen och slutligen till lanseringen\u201d, f\u00f6rklarar Hyp\u00e9n. Nives ber\u00e4ttar: \u201dSom s\u00e5 ofta var h\u00f6jdpunkten att tr\u00e4ffa nya m\u00e4nniskor och uppt\u00e4cka nya id\u00e9er och f\u00e5 inspiration. Hela teamet blev positivt \u00f6verraskat flera g\u00e5nger under processen.\u00a0 V\u00e5r &#8221;gruppresa&#8221; till v\u00e4veriet, d\u00e4r vi fick uppleva tillverkningen p\u00e5 n\u00e4ra h\u00e5ll, var s\u00e4rskiljt minnesv\u00e4rd.\u201d<\/span><\/p>\n<p><span class=\"s1\">Rikard Lassenius dokumenterade f\u00e4ltinspelningarna, filmade processen och redigerade videoinneh\u00e5llet tillsammans med ljudet. Lassenius ansvarar ocks\u00e5 f\u00f6r Johanna Gullichsens visuella identitet.<\/span><\/p>\n<h3><span class=\"s1\">Kliv in i ljudbanken<\/span><\/h3>\n<p><span class=\"s1\">Ett inspirerande projekt skapar alltid nya m\u00f6jligheter. Ljudlandskapets historia kan utvecklas naturligt genom att kontinuerligt modifiera de ljud som redan uppt\u00e4ckts och integrera dem med evenemang och andra delar av Johanna Gullichsens brand.<\/span><\/p>\n<p><span class=\"s1\">\u201dVi hoppas att de ljud vi samlat in kommer att blomstra i musikers samplebibliotek. I samarbete med Johanna Gullichsen sl\u00e4pper vi en ljudbank med \u00f6ver 50 f\u00e4ltinspelningar. Vi uppmanar alla att skapa och redigera sina egna ljudverk och kompositioner med hj\u00e4lp av detta material\u201d, s\u00e4ger Nives och Hyp\u00e9n.<\/span><\/p>\n<p><span class=\"s1\">Inspelnings- och kompositionsprocessen lyfter fram \u00e4ktheten och hantverket i Johanna Gullichsens arbete. Det \u00e4r djupt rotat i vardagliga utbyten med kunder, liksom att i praktiken skissa, v\u00e4va, sy och arbeta med tyger. De inspelade ljuden f\u00e5ngar personer delaktiga i arbetet \u2013 de som arbetar i fabriken, i s\u00f6mnadsateljeerna, i butiken och p\u00e5 kontoret. I centrum f\u00f6r allt st\u00e5r Johanna Gullichsen sj\u00e4lv. Hennes livsverk \u00e4r inv\u00e4vt in i textiliernas f\u00e4rger och genljuder nu i\u00a0 rytmer och toner.<\/span><\/p>\n<p><strong>Lyssna p\u00e5 <span class=\"s1\">f\u00e4ltinspelningar<\/span> och l\u00e5t dem inspirera dig!<\/strong><\/p>\n<p>F\u00f6r att lyssna p\u00e5 f\u00e4ltinspelningar, v\u00e4nligen <a href=\"javascript:Cookiebot.renew()\">acceptera cookies<\/a> eller bes\u00f6k SoundCloud: <a href=\"https:\/\/soundcloud.com\/johanna-gullichsen-69669337\/sets\/johanna-gullichsen\">working<\/a>, <a href=\"https:\/\/soundcloud.com\/johanna-gullichsen-69669337\/sets\/johanna-gullichsen-store\">store<\/a>, <a href=\"https:\/\/soundcloud.com\/johanna-gullichsen-69669337\/sets\/factory\">factory<\/a>.<\/p>\n<p><iframe loading=\"lazy\" title=\"Johanna Gullichsen by Johanna Gullichsen\" width=\"500\" height=\"450\" scrolling=\"no\" frameborder=\"no\" src=\"https:\/\/w.soundcloud.com\/player\/?visual=true&#038;url=https%3A%2F%2Fapi.soundcloud.com%2Fplaylists%2F2076305928&#038;show_artwork=true&#038;maxheight=750&#038;maxwidth=500\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" title=\"Store by Johanna Gullichsen\" width=\"500\" height=\"450\" scrolling=\"no\" frameborder=\"no\" src=\"https:\/\/w.soundcloud.com\/player\/?visual=true&#038;url=https%3A%2F%2Fapi.soundcloud.com%2Fplaylists%2F2076298062&#038;show_artwork=true&#038;maxheight=750&#038;maxwidth=500\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" title=\"Factory by Johanna Gullichsen\" width=\"500\" height=\"450\" scrolling=\"no\" frameborder=\"no\" src=\"https:\/\/w.soundcloud.com\/player\/?visual=true&#038;url=https%3A%2F%2Fapi.soundcloud.com%2Fplaylists%2F2075923647&#038;show_artwork=true&#038;maxheight=750&#038;maxwidth=500\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Johanna Gullichsens unika ljudv\u00e4rld Johanna Gullichsens klassiska m\u00f6nster \u00e4r allm\u00e4nt k\u00e4nda och m\u00e5nga \u00e4r bekanta med tygens k\u00e4nsla. Men hur l\u00e5ter Johanna Gullichsens unika ljudv\u00e4rld? F\u00f6r att svara p\u00e5 denna&hellip;<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-28570","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Johanna Gullichsens unika ljudv\u00e4rld revealed - Johanna Gullichsen<\/title>\n<meta name=\"description\" content=\"Uppt\u00e4ck Johanna Gullichsens unika ljudv\u00e4rld, d\u00e4r autentiska ljud f\u00f6renas med komponerad musik f\u00f6r en djupt inspirerande upplevelse.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.johannagullichsen.com\/sv\/the-sound-of-johanna-gullichsen\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The sound of Johanna Gullichsen\" \/>\n<meta property=\"og:description\" content=\"Uppt\u00e4ck Johanna Gullichsens unika ljudv\u00e4rld, d\u00e4r autentiska ljud f\u00f6renas med komponerad musik f\u00f6r en djupt inspirerande upplevelse.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.johannagullichsen.com\/sv\/the-sound-of-johanna-gullichsen\/\" \/>\n<meta property=\"og:site_name\" content=\"Johanna Gullichsen\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-15T08:23:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.johannagullichsen.com\/wp-content\/uploads\/2025\/08\/The-Sound-of-Johanna-Gullichsen-Joel-Matti-1920x1280-shop-1024x683.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minuter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.johannagullichsen.com\/sv\/the-sound-of-johanna-gullichsen\/\",\"url\":\"https:\/\/www.johannagullichsen.com\/sv\/the-sound-of-johanna-gullichsen\/\",\"name\":\"Johanna Gullichsens unika ljudv\u00e4rld revealed - 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